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Marketing Your Business

Helping you grow your business is our chief concern, for as each individual member’s business thrives, so does the greater Northampton economy. We constantly evaluate the marketing services we provide to assure we’re keeping pace with changing member needs and evolving technology. Here are some of the many ways the Chamber can help you market your business:

  • Member to Member Value Program- Business to business relationships are at the core of the mission of the Greater Northampton Chamber of Commerce. With the new Member to Member Value Program, Chamber members can provide special offers directly to other Chamber members. Members may enroll in the program here.  For more information, call or email the Chamber.

  • Explore Northampton Guide - The Chamber’s annual directory of our members promotes local buying and is a handy reference for building customer networks. It is distributed to 22,000 area businesses and households. In addition to your listing, you can also purchase advertising in the guide for increased visibility.

  • Newsletter Advertising -Purchase a tile ad in the Chamber's monthly e-newsletter for a cost of $75 per month (or $50 a month for three months or more).  Chamber Matters, which is emailed monthly to more than 1,300 business and community leaders, including the entire Chamber membership. Your tile ad will also be displayed on the Chamber's web site for a month.

  • Newsletter Spotlights – Each month a member is “spotlighted” in an article in Chamber Matters.  This is your opportunity to tell your business story to every Chamber member.

  • Newsletter Bulletins – Members may submit calendar items and announcements to be published in Chamber Matters.

  • Brochure Distribution – We display your brochures, business cards, menus or special announcements at the Chamber’s office and visitor center, where thousands of area residents and visitors drop by for information about goods and services.

  • Sponsorship Opportunities – The Chamber hosts numerous events that offer sponsorship opportunities that will give your business lots of exposure. Your logo will appear on invitations, and you will be mentioned at the event.  Sponsors may also display and distribute information about their business at the event.

  • Mailing Lists and Labels – To facilitate your direct mail promotions, the Chamber can produce business lists from its membership base, customized to your specifications.

  • Website Directory - The Chamber’s online member directory is a prime resource for local residents seeking information on area businesses and for tourists planning visits to our area. The searchable directory lists every Chamber member and provides links to your website. To maximize your exposure, you can be included under multiple business categories. You can even call the Chamber to find out the number of web referrals to your listing and website.

  • Website Press Releases and Special Event Announcements – If you have exciting news to announce about your business, you can submit a press release that will be listed on the Chamber’s member communications page for all to see. To publicize a special event, fill out this simple form.

  • Website Advertising – Members may purchase advertising space on the Chamber’s website. This website receives over 100,000 visitors a year!

  • Downtown Banner Program – If visibility in Downtown Northampton is important to your business growth, you may want to participate in the Chamber’s Downtown Banner Program.

  • Annual Table Top Expo – This highly popular annual event is a multi-chamber show that draws over 300 attendees each year. It’s the perfect place to showcase your business.

For more information on these and other Chamber marketing services for members, contact the Chamber.

 

 

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