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Downtown Program
Our Downtown Program maintains Downtown Northampton as a unique shopping and dining destination that appeals to local residents and travelers from near and far.
Objectives:
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Improve municipal and individual business and property owner support of the district’s priorities.
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Increase Downtown traffic and sales.
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Improve user friendliness of Downtown parking system.
2007 Results:
Produced
promotions and events to generate foot traffic in Downtown Northampton,
including:
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Monthly Arts
Night Out -
Northampton
Sidewalk Sales -
Northampton
Restaurant Week -
Web-based
holiday gift guide
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Holiday
advertising campaign -
New Smith
College / Downtown collaboration -
Northampton
Gift Card sales increased to $260,000
2006 Results:
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Created the first strategic marketing plan to increase traffic and sales in Downtown Northampton.
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Created Arts Night Out, a monthly self-guided walking tour of Northampton’s Downtown galleries.
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Increased sales of the
Northampton gift card. Gift
card sales direct more than $200,000 into the Downtown economy each year.
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