October 2018

Tourism Program

Our Tourism Program brings visitors and their dollars into the Northampton area and serves them while they are here.


  • Promote the area as a destination.

  • Provide information and serve visitors.

  • Develop new travel and tourism markets.

  • Develop infrastructure to support tourism expansion.

Recent Results

  • Worked with a regional committee to create a strategy for cultural tourism that will attract more visitors to the county's cultural, educational and agricultural attractions.


  • Created a new marketing strategy focusing on lifestyle market niches rather than geographic markets. With a grant from the Greater Springfield Convention & Visitors Bureau, the Chamber launched a robust marketing campaign directed at Gay and Lesbian travelers; a high potential tourist market for the Northampton area.

  • Created a new visual identity and brand for the Northampton area, working with the Downtown Program committee.

  • Overhauled the Chamber’s website for visitors.

  • Completed a market feasibility study to demonstrate the potential for the redevelopment of the 3-County Fairgrounds as a year-round exhibition center.



^ Top



Visit Northampton, Massachusetts and Walk Into Something Wonderful.
Official Site of the Greater Northampton Chamber of Commerce.

Copyright 2006 Greater Northampton Chamber of Commerce, All Rights Reserved
  Web Site Design & Hosting by
Dot.Inc | Page Design by Novak Advertising